The goal of the campaign was to reposition Degree for Women as a feminine and up-to-date brand for young women (18-24) and launch new Degree Ultra Clear - an antiperspirant designed to avoid white marks on clothes. Both the unique approach and striking photography are getting these ads noticed and helping to change the way the target thinks about the brand. The three newspaper ads (Amish, Suri, Nun) ran initially in Metro Newspaper and the Toronto Star. See them inside.
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